Questions? We’ve Got Answers.

These FAQs are designed to provide a better understanding of how the SnapSites membership works, our approach, process and policies. If you have a question and that is not answered on these pages, please feel free to contact us and we’ll get back to you ASAP.

SnapSites are a product of Landers Brannon Digital Design and Development and we have been creating custom websites and web applications for state and local government agencies, advertising and marketing firms, and Fortune 500 companies for over 15 years. Unlike freelancers or fly-by-night companies, you can rest assured that we’ll be here when you need us. We pride ourselves on customer service and we have developed a unique process that allows us to produce beautiful, quality websites at extremely competitive rates.
Using WordPress and other premium WordPress plugins as our backbone allows our system to be extremely nimble and can integrate cutting edge technology as needed and introduce new components or integrations into our framework quickly. Because the other guys are dependent on large, outdated proprietary content management systems, it takes them months or even years to integrate even the most basic functional advances (just look at how many do-it-yourself web builders still don’t even offer mobile responsiveness!) WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability and powers more than 72.4 million sites on the web making it the world’s most popular content management system. It is a well-developed content management system capable of supporting enterprise level websites that get millions of hits a day. Just ask NASA, Pepsi, CNN, General Electric and The Democratic National Convention. Learn more about the WordPress open source platform at www.wordpress.org.
Our SnapSite packages and memberships have been planned, designed, and developed specifically for the unique requirements of our members’ vertical markets and industries so we’ve included everything you need and nothing you don’t. We handle all the technical and painstaking stuff for you including setup, design, development, maintenance and updates – and give you the tools, resources and support to handle the rest. Since our themes and frameworks are super easy to use, you’ll have no problem formatting additional content, adding pages and assets, or even adding entirely new sections but our friendly support team is always standing by to enter in all the content updates you want to throw our way – all included at no extra charge for the life of your SnapSites membership. Although our SnapSite memberships are a great fit for most small to mid-sized companies and organizations, they may not be the right fit for everyone — and this is actually by design. We are able to keep our SnapSites pricing amazingly affordable compared to bespoke design and development because our members are ultimately trusting us to make the best design, development and overall functionality integration decisions on their behalf. This, combined with our proven model for site production and support, allows us to be as efficient as possible while providing the best possible solutions for our members. In return for allowing us the trust and freedom to do our best work, our members enjoy unbelievable quality, service and value at rates unmatched by anyone else in the industry. With that in mind, we’ve developed a quick checklist that should help you decide if SnapSites are the right fit you:

SnapSites will be a great fit for you if:

  • You have identified an existing SnapSites theme that provides the functionality, features, and options required for your project or your functional requirements are flexible enough to fit within one of our ready-made themes or frameworks.
  • You prefer a much lower overall cost of ownership as well as the ability to spread this smaller cost out over time.
  • You have prior experience working with WordPress or another CMS such as ExpressionEngine, Craft or Joomla in the past.
  • You have successfully managed a substantial web project from end-to-end in the past.
  • You understand your business objectives, goals, strengths, and weaknesses and can clearly define your measurement of success for your new website.
  • You are organized, responsive, and committed to the success of your project.
  • You prefer to stay ahead of the curve by easily upgrading to a new website every year or two as new technology, functionality and integrations are introduced.
  • You need peace of mind knowing all your monitoring, maintenance, support, updates and upgrades are all included for fixed monthly fee.
  • You can only afford to spend $3k - $7k upfront and can only budget around  $300 - $600/month for maintenance, updates, support and revisions.
  • You are a young company or startup that needs to remain nimble and flexible to account for a sudden change, scope, size, business model or ownership.
  • It is important for your organization to project an image of success to your customers, stakeholders and competitors and show that you are committed to quality, professionalism and innovation.
  • You feel your organization truly requires the quality and functionality of an agency-caliber site but can’t justify the cost and long-term commitment associated with a custom solution.

SnapSites will PROBABLY NOT be a great fit for you if:

  • You require a custom layout, design or functionality not offered by one of our existing SnapSite themes.
  • A “digital lease” model may conflict with any strict purchasing policies or budget restrictions your organization may have in place such as Net30 payment terms, mandated RFP requirements, or ownership mandates.
  • You are a “Software-as-a-Service” company, high-traffic online store, online community, or other online-only entity whose website would be considered a tangible asset and direct ownership would be required.
  • You employ a team of designers and developers capable of building and maintaining your own web properties.
  • You are a Fortune 1000 company, have annual revenue exceeding $2-$3 million, have more than 50 employees, have monthly web traffic exceeding 800k visitors and/or can comfortably budget $25 - $35k for the initial build of a bespoke solution* and an additional $1,500 - $3k per month thereafter for updates, maintenance and support.
  • Your competitors have all invested in fully custom websites of their own to address certain unique industry requirements and you require a similar solution in order to remain relevant and competitive in your space.
  • You have a track record of rocky or tenuous relationships with peers, employees, partners or vendors in the past.
  • You are lazy, unorganized, apathetic and/or your organization would require an abnormally large amount of “handholding” throughout the process.
* based on a custom agency-built solution including similar functionality and features as a comparable SnapSite theme and/or framework.
Why would you want to purchase anything that is not a tangible asset or provides no liquid value when there is an option available to lease? If you need quick cash for some reason down the road, it's not like you can sell your company's website if you needed to unload assets for any reason. So why spend fifteen to twenty thousand dollars upfront for design, development, and ownership of a custom website if you are not a "Software-as-a-Service" company, online store, or online community? Also, as the proud new owner of your bespoke website, you are responsible for all maintenance, updates, additions and revisions going forward so you'll need to make sure your budget always allows you to keep a developer close by either on salary or on retainer. Because so many others have also realized that the traditional website ownership model just doesn't make sense anymore, "Software-as-a-Service" solutions for website production have become a huge growth industry over the past few years. However, these services are still trying to appeal to tens of thousands of customers at once and there's no way they'll be able to provide quality, customized solutions for your business in the same way an agency can — and agencies just aren't setup to support a lease or "Software-as-a-Service" model as it goes against decades of embracing traditional billing models of hourly, blended, and project rates. We are not like other agencies. Think of our SnapSites memberships as a "digital lease" for your entire online presence that includes all the same benefits and convenience of leasing vs. buying residential or commercial real estate.

Benefits of the membership or "digital lease" model include:

  1. Most websites are not tangible assets that appreciate (or depreciate) over time and retain no liquid value. Save your cash to invest in appreciating assets or use it toward building your team, products or services.
  2. A SnapSites membership allows you to stay ahead of the curve by easily upgrading to a new website every year or two as new technology, functionality and integrations are introduced.
  3. Much lower overall cost of investment. Spread this smaller cost out over time instead of all up front.
  4. Remain nimble as a young company or startup. If your business model changes so can your site — without the need to reinvest in a new site from scratch.
  5. Enjoy peace of mind knowing all your monitoring, maintenance, support, updates and upgrades are all included for the life of your membership.
  6. Send a message to your customers, stakeholders and competitors that you are committed to quality, professionalism and innovation.
  7. Access to exclusive members-only resources, benefits, assets, training and upgrades.
1. How long do you expect to use your existing site? While a custom website may be one of the most expensive marketing investments your organization will make, it also requires a major emotional investment and time commitment. If you are considering purchasing a custom website, be prepared to stay in it for three to four years or longer in order to recoup the cost of investment. If you feel your organization truly requires the quality and customized functionality of a custom site but can’t justify the long-term commitment, you’re probably a good candidate for a SnapSites membership. 2. What are the costs of buying vs. possible lost revenue as a result of not buying? A big factor in the decision to purchase a bespoke website solution is dependent on your business requirements, functional requirements, what your competitors are doing and what your stakeholders are expecting. For example, if you run a non-profit community and require your program to be managed entirely online, you'll probably need a custom solution designed and built to support your specific requirements. Additionally, if your competitors have all invested in fully custom websites of their own to address certain unique industry requirements, it's probably a sign that you need to follow suit with a similar solution in order to remain relevant and competitive in your space. Not making the needed investment to keep up with your competition or customers' needs could cost you much more in lost revenue in the long run. 3. How do I calculate my costs? A SnapSite theme license typically ranges from $2,500 to $5,000 depending on the theme and framework and ongoing membership typically ranges from $299 to $599/month. Purchasing a comparable custom solution costs considerably more money upfront (custom design and development engagements typically start at $15k and average around $25k), which is why you need to stay in the site for a few years to recoup the cost of your investment. To start a custom design and development engagement, you need cash for a down payment on the project at inception, usually anywhere from 25% to 50% of the project price. You also need to pay upfront for any assets, plugins, licenses or hosting fees that may be included as part of your project. In addition to your project deposit, you'll need to pay for any project overages or changes in scope at your request – sometimes between 5% to 15% of the total estimated project price depending on your modified requirements. Other costs of website ownership include hosting, maintenance, support, updates, graphic design, SEO and online marketing, as well as any ongoing training or support required for your team at hourly rates ranging from $150 to $180/hour. It’s essential that you consider all these costs within the context of the cash you have available to you. The last thing you want, for example, is to be stuck with a beautiful website that no one can find because you spent everything you had funding the buildout and nothing on marketing, SEO or SEM after launch. 4. What Are Your Future Goals, Challenges and Opportunities? While no one really knows exactly where their organization will be in four years, you should think carefully about your goals and possible opportunities and challenges that may lie ahead. If you hope to remain nimble and agile in an ever-changing industry, then a SnapSites membership or a "digital lease" model may be the best option, unless you are certain you want to own your site. If you are thinking of expanding or absorbing another organization, you need to think about your website in terms of how well it may accommodate this growth, or the likelihood that you may even be absorbed by another organization yourself in the coming years. If you anticipate a lean market, downturn or layoffs, make sure your web budget can accommodate a reduction in income. Lastly, if you are serious about driving traffic to your site and nurturing a great SEO foundation, make sure you keep that in mind when you create your website budget.
We are a full-service agency partner and our success is directly correlated to the success of our members. We choose partners who fit the mold for long-term success as proven by our perennial client roster and enduring makeup of our own team of employees, trusted ringers and vendors throughout the years. We are fiercely loyal and it’s reflected in all we do for our members, partners and friends. Learn more about our invitation-only membership policy and why it’s important to us.
Absolutely. You are free to keep using your current designer or developer to help with your content, graphics, template adjustments, page layouts, e-commerce campaigns, SEO, etc. Just let us know so we can set them up with another admin account and add them to your membership. They won't have quite the same level of access to plugins, source code, theme options, etc. as they would on their own WordPress installs but we're just a phone call away to help with any advanced request as needed.
There's actually a tremendous amount of flexibility in our themes and you'll be amazed at the amount of things we'll be able to customize through our "Digital Tailoring" process. For example, we can customize main theme attributes such as colors, backgrounds, logo, callouts, icons, fonts, forms, navigation systems, menus, sidebars, calls-to-action (CTAs), video, animations, and much more! We can also create custom graphics for use in homepage features and other interior page features to make sure they are tailored to match your brand. Finally don't forget that you'll be able to create any page layout you can dream up using our drag-and-drop page builder so your page layout options are truly limitless. Learn more about our "Digital Tailoring" options as well as our detailed step-by-step process for functional modifications, plugin configuration and template creation or Request a Demo for a personal tour of all customizable options on any theme that may have piqued your interest.
We currently offer quarterly (3 month), semi-annual (6 month) or annual (12 month) membership plans on most of our themes and frameworks. However, we do offer monthly (month-to-month) membership plans on several of our smaller themes and in special cases on other themes for established members. Month-to-month membership availability will be noted on the overview page for any applicable theme. Members enjoy larger discounts for longer membership terms but all pricing information including setup fee, monthly membership rates, terms, and exclusive license pricing (if applicable) is clearly listed on each theme's overview page so you'll be able to select the membership option that works best for you.
Unfortunately not. Since all of our themes and frameworks are ready-made, they are made available for purchase on a "first come first serve" basis. We're unable to reserve any theme or framework until payment has been received so there's no guarantee that the theme you are considering today will be available tomorrow. However, we'll always let you know if there's other interested parties currently considering the same theme and we'll give right of first refusal to prospective members in order of first demo date. We only allow 4-6 members on any one theme and once these spots are filled, we remove the theme from our available inventory. We also offer "Exclusive Licenses" on new theme releases before they are offered to our general membership so some themes may be snatched up quickly without notice. That said, we work hard to quickly design and develop new themes and frameworks to refill our inventory as needed so chances are a new option will be made available within another month or two.
Of course. If you decide our SnapSite membership is not right for you, then you can cancel your membership anytime by contacting our support team. We want you to be happy with or without us, although we'll be sad to see you leave. We offer monthly, quarterly and yearly memberships so if you simply wanted to "kick the tires" for a few months, our monthly SnapSites membership may be the best fit for you. If you cancel mid-month, we'll simply need to wait until the last day of the month to officially deactivate your account. We will keep your unpublished website archive for 90 days for you to retrieve your information. For an additional charge, we can package up your data for you and export all of your content in various formats. Please see our SnapSites Client Guide for more information or simply contact us with any questions.
Since we are able to export all of your content as native WordPress XML files, you will be able to take your content with you should you decide our SnapSite membership is not right for you. This format, which is called a WordPress eXtended RSS or WXR file, contains your posts, pages, custom post types, comments, custom fields, categories, tags, custom taxonomies, users. etc. Although you'll have access to all the content, assets and other data you have uploaded and used in your site, we are unable to export or transfer any of our source code, plugins or licenses that may be used for your particular theme or framework such as themes, premium plugins, MySQL databases, or other proprietary components. However, we do offer members an option to "buyout" other members who may be sharing the same theme and framework so please contact us if you would like more information regarding this process, pricing, etc.
We sure do. Fully custom interactive design and strategy is our sweet spot. For over a decade, Landers Brannon has been creating custom websites and web applications for state and local government agencies, advertising and marketing firms, and Fortune 500 companies. If you would like more information on our custom design and development services, please visit our parent company website at www.landersbrannon.com.
You may contact us via email or call us toll-free at 844-LANBRAN (844-526-2726) to speak with one of our team members.
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